For the last week, i was explain to you about  symbol and referent. well, for this moment  i will explain about euphemism in semantics. Lets check..

Euphemism

Euphemism is an idiomatic expression which loses its literal meanings and refers to something else in order to hide its unpleasantness. For example, “kick the bucket” is a euphemism that describes the death of a person. In addition, many organizations use the term “downsizing” for the distressing act of “firing” its employees.

Euphemism depends largely on the social context of the speakers and writers where they feel the need to replace certain words which may prove embarrassing for particular listeners or readers in a particular situation.

Techniques for Creating Euphemism

Euphemism masks a rude or impolite expression but conveys the concept clearly and politely. Several techniques are employed to create euphemism.

• It may be in the form of abbreviations e.g. B.O. (body odor), W.C. (toilet) etc.
• Foreign words may be used to replace an impolite expression e.g. faux (fake), or faux pas (foolish error) etc.
• Sometimes, they are abstractions e.g. before I go (before I die).
• They may also be indirect expressions replacing direct ones which may sound offensive e.g. rear-end, unmentionables etc.
• Using longer words or phrases can also mask unpleasant words e.g. flatulence for farting, perspiration for sweat, mentally challenged for stupid etc.
• Using technical terms may reduce the rudeness exhibited by words e.g. gluteus maximus.
• Deliberately mispronouncing an offensive word may reduce its severity e.g. darn, shoot etc.

Euphemism Examples in Everyday Life

Euphemism is frequently used in everyday life. Let us look at some common euphemism examples:

• You are becoming a little thin on top (bald).
• Our teacher is in the family way (pregnant).
• He is always tired and emotional (drunk).
• We do not hire mentally challenged (stupid) people.